Penn State announces launch of name, image and likeness collective to support athletes


Penn State announced the launch of its name, image and likeness collective on Wednesday. “Success With Honor”, named after the phrase made famous by former football coach Joe Paterno, was established by five Penn State alumni from the business world.

The advisory board includes former football greats Lavar Arrington, Todd Blackledge and Michael Robinson. The platform is dedicated to all 850 Nittany Lions athletes and will have an office in State College, Pennsylvania.

“Ninety-five percent of the market is a thinly-veiled pay for play,” said Jason Belzer, CEO of Student Athlete NIL, the company managing Penn State’s collective. “That’s not what this is. We are creating off-the-field access for athletes. Very robust internships. The collective will pay athletes to work at those internships.”

Other opportunities include influencer marketing, brand partnerships, camps, clinics and education in financial literacy. According to the collective’s press release, “the vast majority of Penn State student-athletes receive partial or no scholarship money while competing for the Nittany Lions. Recognizing that reality the goal of Success with Honor is to create opportunities for student-athletes in all 31 sports.”

“If you are a pizza shop and you want to sign five student-athletes who want to do an appearance … come to us online or the brick and mortar office. We have the deliverables,” Belzer said. 

Since the beginning the NIL era on July 1, 2021, collectives have emerged as a third-party organizations formed…


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